When people first hear the name Sean Vegas they seem to think it's some adult film star...
So why the hell would I call my brand SeanVegas?
1 - IT'S BRAND-WORTHY
If I tell 20 random people the name Garth Wilby and ask them to recall it in 2 hours time maybe 3-4 will get it right....if I'm lucky!
If I tell them Sean Vegas, my success rates jumps to 10 people or more.
2 - I CAN'T SELL MY NAME
If at some point I want to sell my business, I'm not going to sell my own name now am I?!
That would be a bloody travesty unless I was getting enough money to relocate to an island I can name...unlikely.
3 - UNIQUENESS
I like seeing the "dividing 11 by 3" look on peoples faces when they hear the name.
I know their dirty little minds are thinking it's some sort of gigolo experiment....that's ok.
As long as it's not boring.
I can't do average or boring, life's too short...next.
4 - IT'S PERSONAL
Sean is the name I wanted as a kid and Vegas is my favourite place in the world to visit for a long weekend...
I love the Vegas brand.
I love the entertainment.
I love the escapism.
I'm an action junkie.
5 - IT'S FLEXIBLE
I'm a creative type, or is that schizo type?
Both I think...
Regardless, the name allows me to pivot into fields beyond content development and marketing.
I'm thinking custom design of things I like down the road...
I'll start with vehicles perhaps, move into clothing, who knows...but I'm not limited.
IT'S A WRAP
When you're deciding on your brand name I think the 5 points mentioned above go into the ingredients of the brands soul.
I'm an emotional type and the story is important to me.
I think good brands are unique, flexible, meaningful and even personal.
So that's the story I cooked up.
"Love it or leave it, you better gangway,
You better hit the bullseye, the kid don't play. "
Random...Vanilla Ice just entered my head....must mean this post is over.